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nubbsgalore:

photos by gerry ellis from the david sheldrick wildlife trust, a nursery and orphanage for elephants in kenya’s tsavo east national park. here, fifty five keepers are charged with being around the clock parents to an elephant. the elephants, however, are the ones who chose their caretakers; it is the keepers who must ingratiate themselves to the elephants and earn their trust.

when elephants first arrive at the orphanage they are often traumatized from having witnessed the slaughter of their mothers and family by poachers. grieving can last several months, and they often lose the will to live. but as dame daphne sheldrick, founder of the orphanage, explains, a caretaker is charged with “persuading an elephant to live when it wants to die.”

approximately 35,000 elephants are killed by humans every year. with an estimated 350,000 elephants left in the whole continent of africa, they will be gone in the wild within ten years.

cbc’s the nature of things did a program on the elephants and their caretakers. you can foster an elephant with the david sheldrick wildlife trust online here. for more on the emotional lives of elephants, as well as the david sheldrick wildlife trust and other human efforts to save them, check out these posts

(via kem-ist)

Source: nubbsgalore
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unconsumption:

Here’s one of the more interesting quasi-unconsumption branding tactics I’ve encountered: Levi’s CEO Chip Bergh has been talking up the benefits of not washing your jeans:

In a post on LinkedIn called “The Dirty Jeans Manifesto,” Bergh explains both the environmental and durability benefits of never washing your jeans.

"We learned that an average pair of jeans consumes roughly 3,500 liters of water – and that is after only two years of use, washing the jeans once a week," Bergh writes. "Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine. That’s equivalent to 6,700 glasses of drinking water!"

He adds that not washing them also helps them to last longer.

More here (including what to do about stains, and the benefits of freezing jeans as a cleaning alternative): Levi’s CEO Explains Why Not To Wash Your Jeans | HUH.

Source: huhmagazine.co.uk
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iwanttoberecycled:

I want to be outdoorsy. 

iwanttoberecycled:

I want to be outdoorsy. 

Source: iwanttoberecycled
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unconsumption:

Milan 2014: Philippe Starck has developed a counter stool and bar stool to complement the Broom Chair he designed for American furniture brand Emeco using a material predominantly made from industrial waste.

More: Philippe Starck creates stools made from recycled materials for Emeco

Design+upcycling Source: dezeen.com
Photo Set
Photo Set

ecosavvyrebel:

karenhurley: Intermarche’s inglorious fruits and vegetables: a glorious fight against food waste.

Advertising Agency: Marcel, Paris, France Via

Go on, eat the ugly ones 

Source: karenhurley
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No bees, no… / si abejas no hay…

No bees, no… / si abejas no hay…

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Upcycle ideas / ideas de reuso

Upcycle ideas / ideas de reuso

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& read Michael Polland

& read Michael Polland

(via ecosavvyrebel)

Source: sgorchynski